7 Reasons To Use a Domain Name Finder
So you are in the market for purchasing domain names so you can make your first million (or two) on the internet.
Before you rush out and register that brand new domain I am going to suggest that you consider an aged domain instead.
An aged/expired domain is a domain that has been previously registered by someone else, and that person or company has, for whatever reason decided not to renew it.
Sometimes the reason is simply that they forget. There was a famous story a few years ago when a high profile domain passport.com owned by Bill Gate’s Microsoft was forgotten about when it came time to renew the registration, meaning it became available for absolutely anyone to grab.
A person did just that with this domain, but luckily for Microsoft this guy did the right thing and gave the domain back to them (I think Microsoft paid him back the registration fee).
Other reasons for not renewing a domain might be that the person that owned the domain left the internet game, or they maybe transferred the business that used to operate on that domain to another person. In fact there are a multitude of reasons why domain names do not get renewed.
So what are the advantages for you re-registering an aged domain?
1. Links – Most domains, particularly those domains that have been actively used in the past and not just left idle have other web sites pointing to them over time, and these backlinks form a major part in determining how well the site will rank in the search engines for particular keywords.
2. Page Rank – As a result of these backlinks, many of these expired domains will have existing page rank.
3. Age – As a general rule the search engines give more authority to domains that have been registered for a longer time than other domains.
4. Web Traffic – Many domains will have existing web traffic, with visitors rolling up to that domain on a regular basis, usually as a result of previous campaigns completed by the previous site owner.
5. No Sandbox – New domains are often placed in a “sandbox” where they will not rank as well as more established domains until they have being around long enough to be trusted by the search engines.
These are probably the most attractive items to consider when re-registering an expired domain versus registering a brand new domain.
There is an very important distinction you should understand between an aged/expired domain and a deleted domain.
An aged or expired domain name has the existing age kept. For example if I registered a domain three years ago and then did not renew it and you come along and re-register it, then for all intensive purposes the domain is still 3 years old and gets all the advantages of that age in the search engines.
If however, you re-register a deleted domain, then for all intensive purposes you have registered a BRAND NEW domain. You will still be be able to benefit from any links, page rank, and traffic, but your domain may be subjected to the sandbox, and WILL be treated as a brand new domain by the search engines.
So the key is to grab the domain before it is deleted by the domain registrar. There are a number of websites with free search capability available that you can use to locate aged domains or expired domains.
Just do a search in google for terms such as aged domain finder or something similar.
These websites will typically allow you to search for domains and return information about the age of the domain, existing page rank, number of links, traffic, and even allow you to use the wayback machine (a catalog of all web pages at various points in time) to see what content was on the domain in the past.
Some of the more complete services will offer the functionality to search with keywords as well which is a very powerful feature.
You see domains rank better in the search engines if they contain a keyword relating to the particular niche you are involved with.
For example if you are selling products for cats, then if you have the word cat or cats in the domain name this will help you get better rankings than domains that do not have this (if everything else is equal).
When you are searching for an aged domain please check out the free domain name finder tool.
Essential tips to purchasing aged domains
1. Try and get a domain at least 5 years old (the older the better, this is a minimum).
2. Aim for As many backlinks as possible (although this is not essential).
3. Existing Page rank is not essential but a bonus if you can find it.
4. Existing web traffic again is not necessary but is a huge bonus.
5. Make sure the domain has a keyword relating to the niche you are going to use the domain in.
6. Check the history of the domain to make sure you are happy with the old content that has been used on the domain previously. Bad content may have blacklisted the domain in the search engines. Many services allow you to search for this automatically.
7. Optional: Use a service that allows you to search closeouts. These are really cheap domains usually costing only $5 (plus standard registration fees). Wht buy premium domains if you do not need them? You do not need to spend much money to find domains that have most of the items discussed above. In fact only recently I purchased a 11 year old domain, with a heap of existing traffic and a heap of links for just $5 !
Buying expired domains can really give you a legup on your competition, and if your smart and use the right websites, and look for the right type of domains, it need not be an expensive exercise. Isn’t your internet marketing worth spending an extra $5 to get an aged domain so you can take advantage of all these factors?
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Tagged with: aged domain finder • checking domain name availability • domain name finder • domain name suggestions • expired domain list • find a domain name • how to buy domain names • purchasing domain names
Filed under: Internet Marketing
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